ITM Africa Ltd provides various business solutions for banking institutions to help promote their brand and services on the market: We conduct thorough market research to identify their current and potential target audience, gaps, challenges and how the bank’s brand and services are perceived on the market.
We also train and provide a professional sales force to help promote and sell their services on the field, leading to a guaranteed increase in brand visibility and client acquisition in their respective markets.
We offer the following services to financial institutions:
• To identify existing and potential target segments
• Data collection on target segments and client satisfaction
• To identify existing strengths to enhance, as well as gaps and challenges with the bank’s sales and marketing strategies in order to implement the best solutions
• To identify the best strategies to implement in order to differentiate themselves from the competition
• Recruitment of sales agents to build the bank’s sales force (based on their individual qualifications and experiences in the banking sector)
• Training on the bank’s values and code of conduct
• Training on the bank’s products, account opening and lending procedures
• Training on data collection and reporting strategies for their supervisor such as: general customer observations and preferences, customer demands and questions, reasons for dormant accounts, proposed solutions, sales results, etc.
• Daily supervision and monitoring of sales progress & achievements